Cell-broadcast is a standardized technology offers the capability of reaching millions of subscribers within seconds by broadcasting geo-targeted text messages.
Cell Broadcast is an ideal technology for mobile notification and mobile alerts. Its main advantages are:
- Delivery within seconds to millions of subscribers
- Location based alerts
- No network impact
- Low operation costs
- Maximum privacy, messages delivered to an area rather than to specific users
Cell broadcast uses no extra network bandwidth. An ideal one-to-many technology for mass notification, it is based on inherent components of cellular networks as defined by official standardization bodies like GSM MoU (GSM 03.49), UMTS, 3GPP/3GPP2 and IS95CDMA. As such, it is already a standard across any available mobile transmission technology like GSM, CDMA, 3G (UMTS, W-CDMA, HSPA, etc.) as well as LTE.
Because cell broadcast targets particular cells (unlike bulk SMSs), no database of mobile telephone numbers is required. Cell Broadcast technology creates virtually no load on the network, which is a vital advantage in emergency situations when mobile networks typically become overloaded or crash.
Cell broadcast systems use a variety of existing dedicated broadcast channels which are available at any network condition. Each channel can be configured to carry different messages to different coverage areas. At the same time, the IADC has complete control over the messages broadcast. It also integrates encryption features that can be used to safely send private and sensitive messages when needed.
|Delivery capabilities||To thousands in minutes||To millions in seconds|
|Network impact||Severe overload||Negligible|
|Durability||Collapses during crisis||Not affected by increased traffic|
|Location based||Complex feature||Built-in|
|Security||Fraud SMS possible||Completely secure|
|Privacy||Requires registration and exposure of personal data||No user information data required|